Module one

Introduction - Why Do I Need a Senior Rep Team?

Everything you need to know about the importance of having a senior spokesmodel team for your business. This includes how the program should be structured to be most beneficial for your business, how to ensure your spokesmodels will be involved, the timeline of bringing on a new team and the ways to utilize your spokesmodels to grow your business.

Module TWO

The Program Structure

So you want to have a senior spokesmodel team. Now what? This module runs through everything you need to know about structuring your program. What incentives to include, what requirements the spokesmodels should have and the spokesmodel team contract. I break down every incentive and requirement I have in place for my own spokesmodel team, as well as WHY each incentive is important, and how to ensure that your spokesmodel will bring in more referrals and more income.

Module Three

The Application Process

Now your program structure is in place and your contract is ready to go. This module walks you through every step of creating an application, what to include in your program description, which questions to ask, how to launch your application and how to bring in the PERFECT applicants for your team. We'll cover the best ways to launch your program to gain momentum and dozens of applicants, as well as the ways to build your senior audience before the launch even happens.

Module FOUR

The Selection Process

Applications are in - but how do you know who to select, and what do you do next? Each step of the process should be approached with strategy and intention - and that is exactly what we break down in this module. We will cover exactly how to select which seniors to have on your team including what to look for, how to organize your applications and what to do with spokesmodels who don't make the team. Then, we'll talk through how to notify their parents and what to include in these crucial emails (and you'll even have access to my exact templates!)

Module Five

The Notification Process

Your team is selected and it's time to let them know that they're a part of your program! This module breaks down the entire notification process: how to notify them in a way that makes them EXCITED, gets them sharing about your program and doesn't cost you an arm and a leg. I'll be sharing all of my secrets for how to collaborate with other vendors, organize the notification process, what to include in your spokesmodel gifts and what to do the day that they're notified to increase excitement and momentum about your business online.

Module SIX

The Events

Now you have a team, but how in the world do you organize events, styled shoots and exciting incentives for this group of high schoolers? We will break down each and every event from the entire process: the meet and greet event, mini sessions, senior sessions, styled shoots, group hangouts and more. You'll learn how to organize and structure each event, how to deliver galleries and organize images, the timeline for each part of the process and where to invest your money to see the most growth.

Module Seven

The Extra Incentives

Even though you have a program structure and incentives in place, there may be times during the program that you see a lack of involvement and a drop in interaction. This module will break down all of the ways to keep momentum, as well as additional ways to incentivize your team to bring in more bookings and referrals. Things like structuring giveaways, contests and social media announcements! 

Module Eight

Utilizing your Senior Reps + Pro Tips

In the 8th and final module I will be walking you through all of the secrets that I have NEVER shared before - including pro tips that I learned the hard way. We'll be talking about all of the strategic ways you can utilize your spokesmodel team outside of the typical program structure - things that will help your business grow and create new marketing strategies. We'll also talk about the best ways to track referrals, educate your spokesmodel team and keep them excited about your business throughout the entire process.